Design should be iterative and heuristic. Evolutionary.

"Darwin was right. Evolution is a fundamental force of nature, and Godin demonstrates how this force can be unleashed in any organization. The first step is to eliminate the anti-change reflex that's genetically coded into all of us. Once a company learns to "zoom" (embrace change without pain), it is much more likely to evolve. And a company that evolves can become ever more profitable." Zoometry.com >> – The official site of Seth Godin. Another related site, Purple Cows – You're either remarkable or invisible!


The emotional quotient:
Geoffrey Miller, an evolutionary psychologist at the University of New Mexico, said the flat-panel iMac, for example, triggers a fostering response because it resembles an infant.
Baby iMac.doc MS Word Doc


Rapid prototyping
Hovey pieced together a first crude prototype within days of his meeting with Jobs. As he later recalled, “The first place I went was to Walgreens, and I bought all the roll-on deodorants I could find on the shelves. They had these plastic balls in them that roll around. Then I went over to the housewares area and bought some butter dishes The Making of The Mouse – from Invention and Technology Magazine.

Kissing Frogs
Love your experiments (as you would an ugly child). Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.
Manifesto for Growth: Bruce Mau Design - Toronto